Nike Soccer - Nike Toma (LA Qualifyer)

Toma el Juego (or “take the game” in Spanish) is a new, community-led and free-to-access street soccer platform designed to unleash the joy, freedom and creative expression of the game — Nike is continuing to invite young ballers to “Take the Game” and make it their own.

Toma el Juego was launched in 2025 in Los Angeles, and within six months the movement quickly moved into new communities including Lima, Los Angeles, Mexico City, Seoul and Santiago.